One of the tasks of this module has been to prepare a workshop or similar event connected with one’s research project. My contribution takes the form of a group photowalk in Oxford after dark on the evening of day one followed the next day by a round-table discussion and presentation of work on a platform like Zoom. I would market this on places like Meetup, Instagram, Flickr, Twitter and Daily Info (Oxford’s popular listings site). Ticketing could be taken care of on Eventbrite.
I have prepared a pdf with descriptions and details of the kind I would give to participants here: Crean-Oxford-Photowalk
Lockdown means this is not going to happen for a few months. However, it has been a useful and enjoyable lesson. The points that have emerged are these:
- Know your audience
- Become familiar the technology you will need for the job
- Research and thorough planning are key to a smooth event
- Understand and control your costs
It is important to have an audience in mind and to have a good idea of what that audience wants and is capable of. In my case I have done photowalks a few times before, so I know that many participants will want the opportunity to photograph some of Oxford’s historic university buildings, receive a little instruction, and network around conversation with other participants in a good pub. Some will be knowledgeable photographers with good cameras but a fair number won’t be and may come with only their smartphones.
So my proposed route is tailored to what my audience wants, not to what I may want. In that sense it is commercial and a little touristic, but if I want the business I must know my audience. I might want to slip off to remoter or more edgy areas in search of tourism-free images, but most of my audience are not there for that – and there is nothing wrong with their preferences.
Second, it is important to be familiar with current technology. My route can be plotted in surprising detail on Google Maps and the URL for a fully annotated map can be given to every participant (Crean 2020). The URL for the Google map I have prepared is here. They will have the route, the points of interest and the walking directions all on their smartphone. The next day, the round-table discussion, calls for knowledge of conferencing software like Zoom. We are now entering an era where online learning and discussion will become much more predominant, and if I want to serve an audience I cannot afford not to know about these things.
Third, and almost always, it is important to plan carefully and think things through. On any photowalk and especially after dark there are many things to consider. Safety is paramount and needs to be flagged up to everyone. Participant contact details are essential if people are late or get lost and there are plenty of items of kit to remind people to bring with them, if only a rainproof coat, spare batteries and a torch.
Fourth is cost. Does this idea make sense financially? A photowalk and online discussion of the kind I have planned does incur costs and if these are not passed on it must be run at a loss. And in any case, what will the market bear and what do I think my time is worth (always a challenging question)? In this case I think I would price a ‘ticket’ at £15-20 per head, on the basis of a maximum of 8-10 participants (too many participants is a turn-off). There may always be others who offer similar ideas for free, but my plan is to offer something in exchange for something. I am a knowledge worker offering expertise. Besides, the basic psychology is that if someone buys a ticket, they then think it is an event worth going to and they are much more likely to turn up.
CREAN, Mark. 2020. ‘Oxford: A Walk After Dark’. Google My Maps [online]. Available at: https://www.google.com/maps/d/edit?mid=1qnSGOKbbjtgfukI_jjYo45u67inTjqyK&usp=sharing [accessed 26 Jul 2020].
Figure 1. Mark CREAN. 2020. An annotated Google Map of a proposed photowalk after dark in Oxford. If downloaded to a smartphone, much more detail becomes available including descriptions of what to photograph at each stopping point. From: Google My Maps [online]. Available at: https://www.google.com/maps/d/edit?mid=1qnSGOKbbjtgfukI_jjYo45u67inTjqyK&usp=sharing [accessed 26 Jul 2020].